According to chief executive Arthur Sadoun, the investment will make its people more efficient and more productive... more importantly, it will allow everyone to do things tomorrow that no one can do today, guided by the highest ethical standards and at the service of clients' growth.
Demonstrations featured in the presentation claim that weeks' worth of research can be condensed to mere seconds or that tedious email exchanges required to discover prospective client conflicts resolve automatically. Sadoun promised that staffers at each of those agencies would be able to use the system to access strategic data, creative assets and audience datasets from the group's entire client portfolio.
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