"Walt Disney has announced a $1bn equity investment in OpenAI, enabling the AI start-up's Sora video generation tool to use its characters. Users of Sora will be able to generate short, user-prompted social videos that draw on more than 200 Disney, Marvel, Pixar and Star Wars characters as part of a three-year licensing agreement between OpenAI and the entertainment giant. A selection of the videos made by users will also be available for streaming on the Disney+ platform."
"Technological innovation has continually shaped the evolution of entertainment, bringing with it new ways to create and share great stories with the world, said Iger. The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works."
Walt Disney made a $1 billion equity investment in OpenAI and entered a three-year licensing agreement allowing the Sora video generation tool to use over 200 Disney, Marvel, Pixar and Star Wars characters. Users can generate short, prompt-driven social videos featuring those characters, and a selection of user-created videos will be available on Disney+. Disney will use OpenAI APIs to build products and tools and will deploy ChatGPT for employee use. The collaboration aims to extend storytelling through generative AI while asserting protections for creators and their works amid industry concerns about AI's impact on expression and rights.
Read at www.theguardian.com
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