Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses
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from Digiday3 months ago
Digiday's survey found that well over half of brands and retailers were already using generative AI by the end of last year.
Digidayhttps://digiday.com/marketing/digiday-research-most-brands-and-retailers-employ-generative-ai-with-chatbots-topping-the-list-of-uses/
Just look at the Super Bowl: Microsoft and Google aired commercials during the game marketing AI features.
Digidayhttps://digiday.com/marketing/digiday-research-most-brands-and-retailers-employ-generative-ai-with-chatbots-topping-the-list-of-uses/
Read at Digiday
#generative-ai #brands #retailers #chatbots #copy-generation
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