Dentsu's Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data | AdExchanger
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from AdExchanger1 month ago
Zelcer oversees products and platforms like Merkury and GenCX, analytics and insights, and global services at Dentsu's new data and technology group.
AdExchangerhttps://www.adexchanger.com/agencies/dentsus-chief-data-and-technology-officer-on-generative-ai-cookies-and-the-future-of-data/
Zelcer developed GenCX AI at Merkle, Dentsu's arm, combining first- and third-party data; plans to merge it with Merkury for improved audience segmentation.
AdExchangerhttps://www.adexchanger.com/agencies/dentsus-chief-data-and-technology-officer-on-generative-ai-cookies-and-the-future-of-data/
Zelcer highlights the evolution of data over her 20-year career, stating that the vast amount of data available now means everything is 'big data.'
AdExchangerhttps://www.adexchanger.com/agencies/dentsus-chief-data-and-technology-officer-on-generative-ai-cookies-and-the-future-of-data/
Regional differences in data laws exist, with EMEA having unique regulations affecting data usage for media and measurement purposes.
AdExchangerhttps://www.adexchanger.com/agencies/dentsus-chief-data-and-technology-officer-on-generative-ai-cookies-and-the-future-of-data/
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#ai #data #dentsu #data-technology-group #regional-data-differences
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