The report reveals that 87% of brokerage leaders now have agents using AI, an increase from 80% last year. While over 40% express concern about AI risks, this is a reduction from 50% previously. AI has become integral within brokerage operations, extending its utilization beyond marketing to incorporate customer support and administrative tasks. Notably, attitudes towards AI have improved, with importance ratings rising to 5.9 out of 10. The generational gap in AI usage among agents has narrowed, reflecting a broader embrace of technology across all demographics.
Despite more positive attitudes toward AI usage, the top brokerages are still most likely to adopt AI from a cost perspective. Medium to large brokerages are most likely to adopt, scale and implement AI in their operations.
AI is no longer a new shiny object; it's fast become an irreplaceable tool for brokerages and agents alike, Michael Minard, CEO and owner of Delta Media Group, said in a statement.
This year's findings show AI is more integrated across brokerage operations, growing beyond marketing and content creation to areas like customer support and administrative automation.
Respondents rated the future relevancy of AI at 7.2 out of 10. Most leaders also consider AI to be more important than ever.
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