#brokerage-operations

#brokerage-operations

Most lost deals in a brokerage are invisible. They don't show up in a report. Nobody flags them. They just never happen. A buyer reaches out, an inquiry comes in, and somewhere in the first few minutes the momentum is gone. The deal didn't fall through on price or inventory. It fell through in the gap between the inquiry landing and anyone doing something useful with it. That gap is what I want to talk about, because I think it's where most brokerage teams are quietly leaving money on the table.

Barcelona has been with @properties since 2018, most recently serving as the company's vice president of brokerage services for @properties' Naperville, St. Charles, Downers Grove and Elmhurst offices. Filling Barcelona's vacant role are Mike Long and Kevin Rynes. Long will lead the @properties offices in Downers Grove and Naperville, while Rynes will lead the offices in Lake Forest and Elmhurst.

Prior to assuming her new role as CTO, Lysenko has served as the CEO of Zoocasa, a wholly-owned subsidiary of eXp, since April 2023. During her time there, Lysenko led the prop-tech company's platform integration and lead generation capabilities across North America for eXp. In addition to her time at Zoocasa, Lysenko has also held leadership roles at VerticalScope and The Weather Network. As CTO, Lysenko will spearhead eXp's innovation efforts with a specific focus on tools that improve agent productivity.