Due to the inflated hype, many companies claiming to leverage AI are, in reality, glorified rules engines. True AI performs tasks that typically require human intelligence, including learning, reasoning, problem-solving and language understanding.
AI is foundational in marketplaces and commerce platforms to enhance the customer experience with capabilities like summarized reviews,...and shopping assistants like Amazon Rufus.
For e-commerce businesses, AI can be vital in driving increased sales and profits and streamlining operations. Dynamic pricing adjusts based on market conditions, like season, demand and supply changes.
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