Generative AI is leading the shift from keyword-based searches to natural language queries, transforming the search experience into 'asking' for information rather than 'searching' for it.
Major search platforms like Google and Microsoft are integrating advanced language AI models to provide tailored responses to conversational queries, challenging the traditional '10 blue links' search model.
While generative AI can offer fluent responses, verifying the accuracy and trustworthiness of information remains a significant challenge in the era of abundant online content.
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