When I speak of AI in marketing, I use the term AI as a catch-all for large language models (LLMs), generative AI, machine learning (for predictive analytics) and more.
By analyzing vast amounts of data, AI provides marketers with unprecedented insights into customer preferences and decision-making processes.
#ai-in-marketing #customer-psychology #personalized-marketing #cognitive-biases #decision-making-processes
Collection
[
|
...
]