The marketing landscape is undergoing a significant transformation with the advent of generative AI (GenAI), reshaping marketing teams' structure and required skills.
Traditional marketing teams are shifting toward efficiency and integration due to GenAI, consolidating specialized roles into broader positions that encompass multiple responsibilities.
The GenAI era necessitates new positions like AI marketing strategists and creative technologists, who are pivotal for leveraging AI technologies in marketing strategies.
As businesses fight to stay competitive, understanding how marketing teams evolve in the GenAI era becomes essential for future success.
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