Afif Khoury emphasizes that multi-location brands must transition from relying solely on local managers to leveraging AI agents, which can operate efficiently across numerous locations.
The article asserts that while generative AI offers potential, true scalability for multi-location brands hinges on the deployment of trained AI agents rather than human execution.
With over 25 years of experience, Khoury highlights the importance of integrating AI agents for tasks like review responses and local content management to save time and optimize results.
The shift towards AI agents is presented as a strategic move to enhance local marketing consistency and improve responsiveness across various market segments.
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