Content Credentials a Solution for AI Deepfakes: Adobe Exec | Entrepreneur
Briefly

As deepfakes and misinformation expand, particularly during the election season, integrating content credentials ensures transparency and enables viewers to discern the authenticity of digital media.
"Content credentials act as invisible watermarks, embedded in the metadata of media. They allow viewers to verify how content was made and whether it was AI-generated."
High-impact transparency from content credentials can dispel doubts during critical moments, such as breaking news and elections, fostering trust in the media.
Major tech companies like OpenAI and Google are adopting content credentials to authenticate their media products, marking a significant shift towards greater accountability online.
Read at Entrepreneur
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