Despite awareness of AI-powered tools—61% of consumers have tried them—only 29% find these experiences satisfying, indicating a gap between expectation and reality.
While 57% of respondents expect brands to utilize AI for enhancements, 52% do not view AI as adding innovative value compared to non-AI brands.
A mere 7% of consumers are willing to pay extra for AI features. In contrast, 57% expect the same pricing regardless of AI inclusion.
Trust in brands diminishes significantly if customers believe they've been misled regarding AI usage, with 46% reporting reduced trust when they find out AI was involved.
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