Confessions of an agency founder and chief creative officer on AI's threat to junior creatives
Briefly

from Digiday4 months ago
As brands leverage AI in marketing operations, concerns grow over its impact on creativity jobs, particularly for junior creatives handling routine tasks.
Digidayhttps://digiday.com/marketing/confessions-of-an-agency-founder-and-chief-creative-officer-on-ais-threat-to-junior-creatives/
Coca-Cola's use of AI for its holiday commercial sparked discontent in marketing, raising questions about ad agency compensation and AI's effectiveness.
Digidayhttps://digiday.com/marketing/confessions-of-an-agency-founder-and-chief-creative-officer-on-ais-threat-to-junior-creatives/
The ongoing discussions among executives about reducing human capital highlight the growing emphasis on profit over creativity in marketing agencies.
Digidayhttps://digiday.com/marketing/confessions-of-an-agency-founder-and-chief-creative-officer-on-ais-threat-to-junior-creatives/
The dialogue around AI's role in marketing suggests a fundamental shift, with a focus on efficiency potentially sacrificing the creative process that differentiates brands.
Digidayhttps://digiday.com/marketing/confessions-of-an-agency-founder-and-chief-creative-officer-on-ais-threat-to-junior-creatives/
Read at Digiday
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