Friend's CEO Avi Schiffmann believes giving AI companions bad attitudes is better for business, engaging users more effectively than typical friendly AI interactions.
As Schiffmann notes, 'If they just opened with 'Hey, what's up?' you don't really know what to talk about,' indicating the strategy to enhance user interaction.
The chatbots at Friend share exaggerated, fictional issues like relationship troubles, which Schiffmann claims leads to a more captivating and engaging user experience.
Even though the chatbots are designed to be entertainingly negative, they engage users by provoking reactions and conversations, diverging from typical AI behavior.
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