I'm really disheartened to see AI used for this promotion. You could have hired an Irish illustrator and paid them for this type of promotion.
You guys focus so much on sustainability and then use AI generated images which are awful to the environment instead of just commissioning Irish artists.
Really hard to tell what these characters are supposed to be with the mess of AI generated slop used to make them.
We thought this was a novel idea worth exploring for a small campaign as we're always open to exploring the latest tools and technologies in the creative space in collaboration with our agencies.
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