The app's user interface includes five toggles representing each of the cola-derived sounds above a button that says "AI generate," suggesting that an algorithm is used to mix the sounds.
Coke is vague in its explanation of how AI actually comes into play with this new marketing effort. The technology is used, according to the press release, "to analyze the waveforms" from the sounds of the soda-drinking experience.
"Every noise triggers a sense of anticipation that releases dopamine in our brains," Lewis said in Coke's press release. "We incorporated this science into the AI, seeking to provide sounds that are uplifting and enjoyable."
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