New Coke
The Coca-Cola Company is getting deep into the artificial intelligence game thanks to a newly-inked deal that will see it partnering with OpenAI.The press release announcing the deal did not say how much the partnership between Coca-Cola, OpenAI, and the Bain consulting firm is worth, but given that the AI firm recently got a multi-billion-dollar contract with Microsoft, there's a good chance it's worth a pretty penny - and it seems particularly significant because of Coke's storied history in advertising, a domain that the release seems to hint could be a target for the AI tech.
The Coca-Cola Company is getting deep into the artificial intelligence game thanks to a newly-inked deal that will see it partnering with OpenAI.The press release announcing the deal did not say how much the partnership between Coca-Cola, OpenAI, and the Bain consulting firm is worth, but given that the AI firm recently got a multi-billion-dollar contract with Microsoft, there's a good chance it's worth a pretty penny - and it seems particularly significant because of Coke's storied history in advertising, a domain that the release seems to hint could be a target for the AI tech.
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