Coca-Cola's new AI-generated Christmas ad has faced intense criticism online, with reactions describing it as a 'creepy dystopian nightmare' rather than festive.
Jason Zada, founder of Secret Level studio, asserted that the creation of the ad involves more than just AI, stating that there's a human touch that adds warmth.
Many consumers took to social media to express their dismay, with comments like 'the world is so over if the Christmas Coca-Cola advert is made with AI.'
Pratik Thakar from Coca-Cola highlighted the company’s intent to merge its rich heritage with the advancements of technology, reshaping future advertising.
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