Matthew Prince, CEO of Cloudflare, cautioned content creators about the financial risks posed by AI's growing role in search. He noted that as AI capabilities improve, more answers are directly provided by search engines like Google, diminishing traffic to original content sources. This can lead to a decline in advertising revenue and subscription sign-ups for creators. To counter this trend, Prince advises that content creators collaborate with tech companies to restrict AI bot access to their work unless compensated, emphasizing the need to create scarcity for their original content.
Cloudflare's CEO warns content creators risk losing advertising revenue as AI changes search dynamics; he advises restricting AI access to their content to ensure compensation.
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