OpenAI may launch an advertising product for ChatGPT in the coming year, with projections estimating substantial revenue from "free user monetization." According to internal documents, OpenAI anticipates a billion dollars in revenue by 2026, growing to nearly $25 billion by 2029. Although initial statements from executives, including the CFO and CEO, indicated resistance to advertising, the potential market of 600 million users presents a lucrative opportunity for advertisers. The shift to ad support could represent a major change in OpenAI's existing revenue model, which was previously focused on subscription-based payments.
In December, OpenAI's CFO stated, "Our current business is experiencing rapid growth...we have no active plans to pursue advertising," indicating past hesitations towards ads.
OpenAI forecasts a staggering growth, estimating $1 billion in new revenue from free user monetization by 2026, potentially reaching $25 billion by 2029.
ChatGPT's capacity as an ad-supported product signifies a substantial market opportunity, yet it represents a significant shift in the company's revenue strategy.
CEO Sam Altman expressed a disdain for ads, saying, "I kind of hate ads just as an aesthetic choice...I like that people pay for ChatGPT and know their answers aren't influenced by advertisers."
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