Deloitte's '2024 Connected Consumer' study reveals that most U.S. consumers, regardless of age, prioritize online interactions, equating them to traditional face-to-face connections.
In June 2024, nearly 4,000 U.S. consumers participated in a survey revealing that 38% have used generative AI, emphasizing its burgeoning integration into daily tasks.
Survey respondents noted that experimenting with generative AI not only boosted their confidence but significantly enhanced their ability to produce high-quality content.
A significant number of generative AI users expressed keen interest in interacting with AI chatbots, indicating a shift towards integrating technology in personal and professional communications.
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