Kingfisher, a leading home improvement retail group, launched the Powered by Kingfisher strategy aimed at digital transformation and service orientation to improve sales and performance.
The strategy emphasizes leveraging core strengths and commercial assets while ensuring each brand meets the distinct needs of its customer base, reflecting on past performance shortcomings.
Following the strategic shift, Kingfisher established an in-house data and AI team, which has successfully developed tools driving increased sales across its brands.
The 2024 financial report highlighted the effective use of data and AI in creating customer-centric tools, enhancing decision-making, productivity, and revenue generation.
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