"Our customers are seeking efficiency in their creative process without sacrificing quality or taking on risk. With these new features, we're empowering businesses to create high‑quality, custom visuals at scale," said Grant Farhall, chief product officer of Getty Images.
The Product Placement feature allows users to input proprietary product images and generate backgrounds that blend seamlessly into the product, enhancing marketing visuals.
Users can upload reference images that maintain the color palette and composition of the original photo, aiding brands in content generation aligned with their guidelines.
Getty Images has introduced generative AI tools to help brands create visual content more efficiently, as industry trends increasingly lean towards automation and customization in marketing.
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