Sophia Antipolis hosts SAP's first dedicated AI customer experience center, focusing on leveraging generative AI for growth with existing customers and expanding into new markets.
SAP's strategy revolves around AI-centric product roadmap and cloud migration. AI is seen as a crucial element to drive business growth and encourage on-premise users to shift to the cloud.
SAP Labs France plans to involve partners in utilizing the AI center for their benefit and that of their customers, aiming to showcase the potential of AI within SAP's portfolio for future development and innovation.
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