Retailers hope consumers use these chatbots, typically called shopping assistants, as virtual companions that help them discover or compare products.
Amazon's generative AI-powered shopping assistant, Rufus, has been used by customers to ask specific questions about products like cleaning ease of coffee makers.
Perplexity AI rolled out a feature that allows users to ask specific questions about products, delivering non-sponsored results in a highly scalable manner.
While AI chatbots enhance customer service in retail, users must still exercise caution, as they may not always provide accurate or comprehensive answers.
Collection
[
|
...
]