Retailers hope consumers use these chatbots, typically called shopping assistants, as virtual companions that help them discover or compare products in a more engaging manner.
Amazon's Rufus AI-powered shopping assistant has been specifically designed to answer detailed consumer inquiries like whether a coffee maker is easy to clean, showcasing its versatility.
Perplexity AI introduced a unique search feature allowing users to pose open-ended questions regarding products and receive specific results that are not influenced by sponsorships, enhancing trust.
While AI chatbots are becoming more integrated into shopping experiences, customers should not expect them to fully replace human judgment or perfectly comprehensively manage their shopping needs.
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