No fewer than 89% of B2B and B2C directors believe that ethical use of AI can deliver a competitive business advantage.
86% of business leaders expect AI to support a shift from reactive to predictive personalization, as highlighted in Twilio Segment's 'State of Personalization 2024' report.
Some brands may succeed with AI while others may fail to use it ethically, emphasizing the importance of responsible AI implementation for competitive advantage.
AI adoption is on the rise, with 73% of business leaders believing it will change personalization strategies and 59% expecting their teams to use AI daily by 2025.
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