Ofcom's Online Nation report reveals that X's adult usage in the UK has dropped significantly, reflecting an 8% decline since last year to 22.1 million users.
Despite being a widely recognized platform, X has faced major declines in user engagement, shedding millions of users since its peak, primarily under Elon Musk's ownership.
X has fallen behind platforms like Reddit, which saw a remarkable 47% growth, showcasing X's struggle to retain users even in a growing social media landscape.
Aligned with other research findings, X's user decline in the UK indicates a broader trend of social media evolution, highlighting changing user preferences and platform shifts.
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