Because consumers, employees, and investors are increasingly relying on large language models (LLMs) like ChatGPT or Google's Gemini, brands are concerned with how these tools represent them.
LLMs' responses carry higher stakes, with potential bias or misinformation when answering inquiries about businesses, events, or historical figures, impacting brand reputation.
Brand marketing specialists aim to positively influence LLMs with accurate information to ensure favorable representation and recommendations for their products or services.
Reddit also faces a similar trend, showing the wide-reaching impact of AI language models and the need for strategic management of brand representation.
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