There is nothing important from a technology innovation perspective. The importance lies in Box needing to launch its own generative AI function to retain competitive market share. Already, organizations are starting to leverage smaller best-of-breed solutions that offer generative AI-driven knowledge base and document management systems alongside document information extraction and unified business intelligence. In this context, Box will likely not experience a huge drive in new customer acquisition for their generative AI features alone.
Everyone is still trying to figure it out. Not just the tech suppliers like Box, but also the end-user organizations who are wondering, 'How much value am I getting out of this, and how much am I willing to spend?' It is not like we are in full production, and everybody knows how to price it, and everybody knows what is going to cost.
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