ARound's partnership with Major League Soccer and collaboration with Target enhances the fan experience at live games, emphasizing interactivity and engagement through augmented reality.
As Josh Beatty stated, 'We knew that to be a part of MLB [and] NFL, we really had to move from a standalone app to be an easily embeddable app,' showcasing their vision for seamless integration.
The rise of AI combined with sports marketing is reviving interest in augmented and virtual reality, helping fans transition from mere spectators to active participants in the game.
Beatty noted that while AI-driven highlights in AR content are not yet implemented, they represent a future goal for the ARound platform as it evolves.
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