Big AWS customers, including Stripe and Toyota, are hounding the cloud giant for access to DeepSeek AI models

DeepSeek has rapidly gained popularity in the tech industry, leading more than 20 major AWS clients, including Toyota and Stripe, to request access to their AI models via Amazon's Bedrock. The Chinese startup claims to offer AI solutions that rival Silicon Valley offerings at significantly lower prices, raising concerns over the high costs associated with existing tech competitors. This trend has resulted in a drop in tech stocks, indicating the market's anxiety about DeepSeek's growing influence on clients' choices and the broader implications for Amazon's strategy in AI development.

DeepSeek's AI models offer strong performance and cost-effective pricing, prompting major AWS customers to request access for internal evaluations and tests.

With more than 20 AWS clients, including Toyota and Stripe, seeking access to DeepSeek, the shift indicates a significant competitive edge in the AI market.

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