"During these uncertain times-shaped by shifts in trade policy and geopolitics-keeping the consumer top of mind is vital. "Our focus is just maniacally on the customer," said Corie Barry, CEO of Best Buy, during a fireside chat with Fortune 's Emma Hinchliffe on Tuesday. Barry noted that it has never been more important for her to understand and adapt to the distinct behaviors of different consumers."
"Over the past 18 months, consumers have remained more resilient than expected, continuing to spend when they have a need or when innovation captures their attention, she explained. "But they are very value-focused," she said. That doesn't necessarily mean they're seeking the cheapest option. Barry added: "Their question is, 'How do I fulfill my need in a way that matches my budget?'""
Corie Barry, CEO of Best Buy, maintains a maniacal focus on the customer amid uncertain times shaped by shifts in trade policy and geopolitics. Consumers have remained more resilient than expected over the past 18 months, continuing to spend for needs or when innovation captures attention but staying value-focused and seeking ways to fulfill needs within budget. Growing disparities between high- and low-income earners are widening, with high-earners propping up the economy. Barry leverages AI for smarter decision-making and personalized omni-channel experiences, and emphasizes a C-suite mindset of constant learning, unlearning, and relearning to keep pace.
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