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fromFortune
2 weeks ago

Best Buy CEO says C-suite resilience in the age of AI requires constant learning | Fortune

During these uncertain times-shaped by shifts in trade policy and geopolitics-keeping the consumer top of mind is vital. "Our focus is just maniacally on the customer," said Corie Barry, CEO of Best Buy, during a fireside chat with Fortune 's Emma Hinchliffe on Tuesday. Barry noted that it has never been more important for her to understand and adapt to the distinct behaviors of different consumers.
Artificial intelligence
Marketing
fromThe Drum
1 month ago

How Amazon's 'Ads That Work As Hard As You Do' won over SMBs

Amazon Ads targeted small business owners with 'Ads that work as hard as you do', promising efficacy, partnership, and delivering the right customers.
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