During these uncertain times-shaped by shifts in trade policy and geopolitics-keeping the consumer top of mind is vital. "Our focus is just maniacally on the customer," said Corie Barry, CEO of Best Buy, during a fireside chat with Fortune 's Emma Hinchliffe on Tuesday. Barry noted that it has never been more important for her to understand and adapt to the distinct behaviors of different consumers.
Over the last three years, Amazon Ads has mapped an incredible trajectory - robust year-over-year growth, elevation to the brand's 2nd-most profitable vertical outside e-commerce, and the newfound strength to take on the long-established competitors in the category. But the biggest challenge still lay ahead, in the form of an audience our brand has never courted before: small business owners.