"What makes a tool like this feel almost futuristic is the sense that the answer arrives clean - unsponsored, unbothered and untouched by the internet's usual commercial fingerprints. The second some users start wondering whether a response is genuinely helpful or just politely funneling them toward whoever paid for a placement, the spell breaks."
""OpenAI already has questionable data privacy practices," said Mark Xu, a member of the online community, The Alliance. "Our survey showed that a large fraction of ChatGPT users were opted into sharing their conversations for model training, even though they did not want their data used for this purpose." Of the 117 who use ChatGPT, 71% were unhappy with their data being used to train the model, of which 40% of those immediately switched off the setting."
Introducing ads into ChatGPT could boost OpenAI's revenue but risks eroding the clean, unsponsored feel that makes answers seem futuristic and trustworthy. Once users suspect responses favor paying advertisers, perceived helpfulness declines and trust is hard to restore. Download figures show user growth plateauing from September to December 2025, making the product sensitive to experience changes. Survey data indicate privacy concerns: among 117 ChatGPT users, 71% opposed using their conversations for model training and 40% of those immediately disabled the setting. Revenue pressure can challenge stated commitments to protect trust and integrity.
Read at Digiday
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