"Most of this holiday season's projected $253 billion in US online sales will happen through website visits or standard online searches that favor companies that spend big on search engine ads. But chatbots like OpenAI's ChatGPT or Google's Gemini have become part of the mix, with shopper-facing tools that can give product descriptions, compare prices, or allow purchases directly within large-language models as US consumers increasingly use AI for advice on the best holiday stocking stuffers."
""We've seen brands that previously were putting out three or four new blog posts or articles a month, are now trying to do 100 or 200," said Brian Stempeck, chief executive at generative engine optimization platform Evertune.ai, which works with clients to make their websites discoverable by large language models. The company charges "around $3,000" per month to its clients, which include apparel and shoe companies, for its services, Stempeck said."
Generative AI chatbots such as ChatGPT and Gemini now provide product descriptions, price comparisons and in-chat purchasing, influencing holiday shopping behavior. Major retailers still rely on traditional web visits and search ads for most online sales, but they are adapting to AI-driven discovery. Brands are dramatically increasing content output and using generative SEO firms to make product information discoverable by large language models. Some businesses create pages intended only for AI scrapers and use platforms like Reddit to surface product details. Early traffic from AI platforms remains small but represents higher purchase intent, prompting investment in AI visibility.
Read at RAPPLER
Unable to calculate read time
Collection
[
|
...
]