Are marketers trusting AI too much? How to avoid the strategic pitfall | MarTech
Briefly

"Previsible, an SEO consultancy, announced that traditional Google search has 'basically plateaued and has begun to have its search dominance degraded.' People are using AI-assisted search because it has become more capable and accessible."
"As a result, at least in theory, [AI search] should provide more relevant and personalized results. But this growing reliance on automation could come with serious risks, undermining critical thinking and strategic skills."
"Users often default to trusting that the query output is most likely to be the right answer... because traditional search returns various links, users have to analyze results and draw conclusions, which empowers critical thinking."
"Gary Marcus says the AI we are currently building is basically like 'System 1 thinking,' which raises concerns about the depth of reasoning and critical analysis in an era of automated responses."
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