The article discusses the relationship between AI tools and users, highlighting how individuals utilize platforms like ChatGPT for career exploration and self-reflection. This exchange enables AI to learn from users' vulnerabilities, creating a feedback loop. The concept of the 'intention economy' emerges, where AI not only captures attention like past technologies but also shapes user intent that may favor corporate over individual benefits. Examples like Honey illustrate potential exploitation and trust issues, indicating a critical shift in marketing and profit dynamics as AI tools evolve in their roles.
AI tools like ChatGPT not only help users find answers but also learn from their vulnerabilities, becoming part of the mechanism that shapes decisions.
The shift from the attention economy to the intention economy signifies AI's role in shaping user intent and behavior, aligning corporate profits with personal motivations.
Honey illustrates trust exploitation in the intention economy, redirecting influencer earnings while marketing itself as a money-saving tool, ultimately profiting from users' actions.
Researchers warn that AI systems not only respond to queries but actively influence decisions, raising concerns over alignment with corporate profits over individual needs.
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