Apple announced it will use images collected for its Maps Look Around feature to train its generative AI models. This initiative, highlighted in a recent disclosure, aims to improve the algorithms for Apple Maps while also contributing to advancements in other Apple products and services. The Look Around feature, akin to Google Street View, provides users with ground-level views of locations, ensuring privacy by blurring faces and vehicle license plates in collected images. Apple plans for new data collection to start in March 2025, with a schedule available on its policy page.
In addition to improving Apple Maps and the algorithms that blur faces and license plates in images published in Look Around feature, Apple also will use blurred imagery collected during surveys conducted beginning in March 2025 to develop and improve other Apple products and services, including models related to image recognition, creation, and enhancement.
Apple blurs faces and license plates photographed in Look Around images to protect the privacy of any individuals caught in its survey efforts.
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