Apple's upcoming product launch event is highly anticipated as it sets the stage for new device introductions and signaled a critical tone for the holiday shopping season.
Reports suggest Apple may shift from LCD to OLED screens for its devices, indicating a significant upgrade to their visual technology, enhancing user experience.
At WWDC, Apple announced significant integration of AI features, revealing a partnership with OpenAI to enhance Siri's capabilities, promising a more intuitive voice assistant.
Apple's wider adoption of AI and generative features marks a change in strategy, aligning it with consumer expectations and boosting investor confidence, reflected in rising share prices.
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