The AI capabilities on their way to Apple's walled-garden will bring helpful new features, such as textual summaries in email, Messages and Safari; image creation; and a more context-aware version of Siri. But as Apple Intelligence's beta testing has already made clear, the power of these features falls well below what is on offer from major players like OpenAI, Google, and Meta.
The real impact of Apple AI won't be practical but moral. It will normalize AI, make it seem less foreign or complex. It will de-associate AI from the idea of cheating or cutting corners. It will help a critical mass of users cross a threshold of doubt or mystification about AI to forge a level of comfort and acceptance of it, even a degree of reliance.
Generative AI has faced two problems since ChatGPT was unveiled in 2022. Many have wondered what it's really for or whether it's truly useful, given hallucinations and other issues that are rooted in training data. Others have doubted the ethics of using AI, seeing it as a form of cheating or copyright infringement.
But as we have learned in recent months, language models are most effective when they work on our own documents and data, as with platforms like NotebookLM or GPT4o, which can now handle upwards of 50 to 100 books' worth of material we upload. The output of the prompts we run - in the form of article or lecture summaries, reports, slide decks and even podcasts - is much more accurate and useful than what could be expected.
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