Apple has been sued for false advertising and unfair competition regarding Siri features promised with iOS 18 and the iPhone 16 that were not available at launch. The lawsuit claims that Apple created false expectations for consumers, leading them to believe in transformative features that ultimately fell short. Although Apple confirmed delays and removed ads several months later, the damage had been done, causing significant misrepresentation of their products. Plaintiffs seek class action status for consumers misled by these promotions in a San Jose court.
"Apple is accused of advertising functionality that did not exist, and continuing to promote the Siri capabilities well after the company was aware that they would not be available on time."
"The suit targets Apple ads that showed off Siri features that were unavailable, and claims that Apple cultivated 'a clear and reasonable consumer expectation' that these transformative features would be available upon the iPhone's release."
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