Apple's iOS 18.4 update, currently in public beta, will feature AI-generated summaries of App Store reviews, utilizing large language models to summarize user feedback into concise paragraphs. This feature aims to streamline review analysis for users, refreshing summaries weekly for apps with sufficient reviews. Initial rollout will be in the U.S. for English-speaking users, with plans for broader language support. However, concerns are noted about potential misuse of the summary feature, which could lead to an increase in fake reviews and misguide consumers' decision-making.
Apple is introducing AI-powered summaries of App Store reviews in iOS 18.4, leveraging AI technology to create concise, informative summaries based on user feedback.
The new App Store feature will refresh summary content weekly and initially launch in the U.S. in English, targeting apps with enough reviews to summarize.
Concerns have arisen that AI-generated summaries may encourage fake reviews, as developers could exploit the system, leading consumers to overly rely on these curated insights.
Apple's new feature is positioned alongside similar initiatives by major tech companies, like Amazon, that have also introduced AI summarizing capabilities for reviews.
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