"The 30-second spot, which reportedly costs more than $8 million, features a man asking an AI chatbot for a fitness plan. When he reveals that he's 5'7", the AI interjects with an ad for insoles that can add to his height, complete with a discount code. According to The Wall Street Journal, Anthropic will also run a longer, pre-game spot featuring a man asking for help communicating with his mother;"
"Our users won't see 'sponsored' links adjacent to their conversations with Claude; nor will Claude's responses be influenced by advertisers or include third-party product placements our users did not ask for," the company writes in a blog post. Anthropic says it also wants to avoid ads in a separate window to ensure Claude offers a "clear space to think and work."
Anthropic is investing millions in Super Bowl advertising, including a 30-second spot and longer pre-game commercial that use AI scenarios to promote the brand. The company is buying high-cost ad time and posting additional commercials on social platforms while maintaining that its Claude chatbot will remain ad-free for users. Claude will not display sponsored links adjacent to conversations, and responses will not be influenced by advertisers or include unsolicited third-party product placements. Anthropic wants a separate, ad-free window to preserve a clear space for thinking and to avoid incentives that prioritize engagement over concise, useful interactions. The policy could be revisited with transparency if needed.
Read at PCMAG
Unable to calculate read time
Collection
[
|
...
]