AMD has acquired AI software optimization startup Brium to strengthen its position in the AI market against rival Nvidia. Brium specializes in making machine learning applications adaptable across various hardware platforms, facilitating AI inference. AMD aims to create a robust, open AI software ecosystem that allows developers to leverage different hardware efficiently, addressing the challenge that much AI software is optimized for Nvidia chips. This acquisition aligns with AMD's broader strategy to promote alternatives to Nvidia's hardware, following three other acquisitions in the last two years.
"Brium can help retrofit AI software to work with different AI hardware than it might have been designed for originally, enhancing compatibility and performance."
"AMD's acquisition of Brium will help its commitment to building a high-performance, open AI software ecosystem that empowers developers and drives innovation."
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