Amazon is testing a new Prime Video feature that uses AI-generated 'AI Topics' to recommend content, moving beyond traditional recommendation algorithms to enhance user discovery.
These AI Topics are personalized categories like 'mind-bending sci-fi' or 'thrilling character journeys,' allowing users to find shows and movies that align closely with their interests.
Amazon claims that this feature will give users a way to discover more content without reaching a dead end, thereby improving the overall viewing experience.
With this move, Prime Video is not just following the trend but is attempting to solidify its position in the increasingly competitive streaming landscape, especially emphasizing its AI capabilities.
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