Amazon announced a new generative AI tool called Enhance My Listing aimed at easing the burden for merchants in updating their product listings. This innovative tool automates suggestions for titles, attributes, descriptions, and missing details based on seasonal trends. Currently available to select U.S. sellers, it will expand in the upcoming weeks. Since introducing generative AI features in 2023, over 900,000 sellers have engaged with these tools, with more than 90% accepting AI-generated content, although this acceptance may not indicate high accuracy levels. Competitors like Google, eBay, and Meta are also developing similar AI solutions for marketing.
Amazon’s new generative AI tool, Enhance My Listing, automates product updates for sellers, making it easier to improve listings with suggested details based on trends.
The tool, Enhance My Listing, provides suggestions for titles, attributes, and descriptions based on seasonal trends, allowing sellers to modify or accept them.
Over 900,000 sellers have utilized Amazon’s generative AI tools, with 90% accepting the AI-generated content, although this may not reflect the tools' accuracy.
Amazon's Enhance My Listing tool is set to roll out to more sellers soon, as the company continues to integrate AI into its e-commerce platform.
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