Amazon’s update reveals that its AI-powered shopping assistant, Rufus, will begin displaying ads based on user interactions and search terms, tailoring promotions to enhance product discovery.
Ads appearing in Rufus-related placements will not only promote products, but also generate relevant text based on the ongoing conversation, enriching the user experience with targeted advertising.
Rufus, rolled out in July, aims to assist users with product information and recommendations conversationally, utilizing Amazon’s comprehensive product knowledge.
This move aligns with a broader trend of integrating ads within AI chatbots, as evidenced by Microsoft’s similar advertising strategies with its Copilot AI.
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