In a recent update, Amazon announced that its AI shopping assistant, Rufus, will begin serving personalized ads to users based on their interactions and searches.
Amazon's September update emphasized that ads will be tailored to users' inquiries in real-time, creating a more integrated and relevant advertising experience.
The introduction of Rufus builds on Amazon's existing capabilities, as the chatbot utilizes user-provided information to enhance the shopping experience and now, serve targeted ads.
TechCrunch noted that Amazon's move to include ads in its AI chatbot follows similar strategies adopted by other tech giants, showcasing a trend in AI advertising.
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